What is the role of images in blog traffic and reader engagement?
How many images on average do you use in a blog post?
I think that images can be important to a blog post, but that really depends on the blogger and the subject of the post. From a pragmatic standpoint, having the occasional image can be easier on the eye than being confronted by large chunks of text, but I also don’t need the images either. I choose images and imagery because I connect well with them. Since I also do lots of photographic posts, I often like to make the image the focus, but I do use words to enhance the images. Sometimes, the images enhance the words; it depends on the links that I’m making.
Most people have become inundated by images and media of all kinds. For some people, especially people who have been raised to expect lots of visuals, not having them could be jarring. For others, having a break from all the imagery could be a relief. I think that in the end, it’s really the content of the post that drives whether or not the blogger wants to use visuals.
On average, I only use one or two images per post, but I have been known to use several. If I’m doing a post that’s not specifically photographic, I will use some of my pictures to back up a point I’m making.
I like these lake photos. Lakes can be calming, menacing, a giver of life, a taker of life. They can be all of these things, all at once. Images communicate. Sometimes just one thing, sometimes many things. Sometimes images communicate complex feelings or ideas that we don’t immediately understand.
To me, choosing images or visuals to add texture or depth to a post or having the images stand as posts on their own is dependent on thinking style, content, mood, and about 12 billion other things that go into making a person a person, because blog posts are what the bloggers are. 🙂